A hand pointing to a graph showing the business growth. Accelerating Commercialisation Grants through grants and funding by the Australian Government.

The Ansoff Matrix

Ansoff Matrix is a communication tool which supports businesses to identify possible growth strategies within their organisation.

Chart showing how Ansoff Matrix is used.

Market Penetration

The first quadrant in the Ansoff Matrix is marketing penetration. Often the strategy that is adopted when an organisation has an existing product with a known market and needs a growth strategy within that market.

Market Development

The second quadrant is the strategy that is used when a business targets a new market with existing products.

Product Development

The third quadrant refers to a business which already has a good market share in an existing market and therefore might need to introduce a new product for expansion. Often needed when a business has a good client base and understands their market.


The fourth quadrant applies when the product is completely new and is being introduced into a new market.

How can Brentnalls SA help?

If you need further information about Ansoff Matrix and how it can support your business, please contact Brentnalls SA.

If you would like to print this information please click here for PDF format.

The information provided in this information sheet does not constitute advice. The information is of a general nature only and does not take into account your individual situation. It should not be used, relied upon, or treated as a substitute for specific professional advice. We recommend that you contact Brentnalls SA before making any decision to discuss your particular requirements or circumstances.

Our Services

Our services go beyond compliance to find out more about your goals, your priorities and establish plans to grow and protect your future wealth. We will take the time to listen, ensuring we meet your goals, as well as guide you so you have a better understanding of the financial decisions being made. Our services include:

Accounting & Tax
Business Advisory
Wealth Creation & Preservation

Our People

Our Partners & Principals want to be part of your team that drives your future success, that provides you with solutions to your challengers. More importantly, who listens and knows exactly where you are going and what you want to achieve financially. 

"Helping you achieve your dreams, is our passion, and our strength is in our dedicated professional team."


News & Resources

Our priority is to ensure your kept up-to-date on trends, industry legislations, accounting and tax updates, business advisory information, superannuation and much, much, more. All of which, may have an impact on you and your business. Our resources provide additional supporting information in the following areas: 

Fact Sheets
News Articles
COVID-19 - Information Sheets
COVID-19 - Brentnalls SA Response

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PO Box 338
Welland SA 5007 

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