Having commenced his career in 1987, Craig attained his Bachelor of Economic Degree in 1992 and qualified as a Chartered Accountant in 1994. His particular areas of expertise are providing business advisory services to small to medium enterprises including involvement on a number of advisory boards across the agribusiness, technology and manufacturing sectors, together with succession planning and private wealth management services. He is an experienced professional company director.
Craig is a Fellow of the Chartered Accountants Australia New Zealand (CAANZ), Australian Institute of Company Directors (AICD) and Australian Institute of Management (AIM), whilst also a certified practicing manager and holds a Diploma of Financial Services.
A founding Partner of Brentnalls SA, Craig is now Chairman/Partner. He also served as Chairman of the Brentnalls National Affiliation for 4 years.
Having been chairman of M2 since 2006 and there at the foundation of M2 in 1999, Craig was instrumental in the merger between Vocus Communications and M2 Group Ltd in 2016. He is currently Deputy Chairman of Vocus Communications.
In addition, Craig is Chairman of Australian Independent Rural Retailers, a national rural merchandise wholesaler and also of Tonkin Consulting, a large privately owned South Australian Consulting Engineering practice.
In February 2015, he was appointed the Australian Professional Ethics Standards Board.
In January 2008 he was appointed as a director of the Institute of Chartered Accountants in Australia (ICAA), also chairing their Governance Committee during 2009 and 2010. In 2011 Craig was appointed Deputy President of the Institute. With outstanding success as Deputy President in 2011, Craig was appointed the President of the ICAA for 2012. As Executive Chair of CAANZ late 2012 through early 2014, the collaboration between ICAA and NZICA, Craig was instrumental in the historic merger of the 2 bodies. His ICAA leadership involvement was built upon 10 years State and National involvement with Education and Public Practice Advisory Committees, including 4 years as National Chairman of PPAC.
In 1999 he was awarded the Institute's National President's Award for Service to the Institute and the profession. Craig has also been a taxation spokesperson for the Institute and prepared many media releases and commentaries on small business, taxation & GST matters.
Early 2003, Craig was appointed the SA representative on the Institute's National Public Practice Advisory Committee which advises the National Board on matters affecting public practice. In January 2004, Craig was appointed the National Chairman, and served in that role until late 2007.
Craig has had significant involvement in the not for profit sector with a focus on disability and health. He is the current chair of Doctors Health SA Ltd and General Practice SA.